Kimberley Gill
creative director
a new phone launch
from a domestic abuse charity
Refuge behaved like a tech brand to show what domestic abuse
looks like today, with absuers controlling their partners in invisible ways.
National press, magazines and news channels used the campaign to educate.
And our awards juries were rather keen too.
what to do when
you inherit a brand mascot
O2’s blue robot had been skipping around parks being helpful
for a few years. It was time to see his disruptive side.
So he showed up where he shouldn’t have been, including ads
for other brands, and on TikTok with a music track.
At last Bubl the robot picked up some awards.
if your budget’s been reduced,
make work that’s newsworthy
The England rugby team weren’t looking too promising
for the World Cup in France. So O2 entertained fans by
immortalising them in a scared French painting. We sailed the
masterpiece over the English channel, where it was delivered
to the Louvre. National news channels & newspapers loved it;
it became the unofficial tournament icon.
when lockdown left us not remembering
how to talk to each other in real life
We got Mentos to make gum with conversation starters printed on them
you don’t need to talk about
mortgages to sell mortgages
A fraud campaign that gained people’s trust for Barclays Bank. Picking up
awards in both creativity and effectiveness. But more importantly real
people talked about it and made memes with the characters.
Close all tabs. It’s time to go.
A travel campaign for Trivago, to escape the hangout/zoom/teams life.
Deloitte Do
their competitors just talk
A pitch winning idea that moved Deloitte from the bottom position
within the big four, up to number 2. And picked up industry awards too.
a baby brand that doesn't
tell parents what to do
A pitch winning idea for the global brand Nestle NaturNes.
We went way back to the very first family.
throwing Christie’s doors wide open
A Cannes winning interactive documentary experience that set Christie’s apart from their competition, lifting the lid on the art world.
never see the same ad twice
An award winning brand idea for Italy’s favourite chewing gum Vigorsol.
Living by the proposition ‘Keep it Fresh’, we made 6 films and 7 posters with
7 different artists, so that people would never see the same ad twice.
a product solution
to an advertising problem
BA wanted to talk about their holidays, not just flights. So we created
a tool that made choosing a holiday simple and playful. No drop down
boxes in sight! Picture your holiday picked up recognition outside
our industry within the world of computer arts.
The Lawn Tennis Association
became Go Hit It
A campaign that reframed an old tennis organisation to get regular folks out on the courts. From logo to radio, picking up craft awards along the way.
invent the sweets, make
the sweets, sell the sweets
A chance to be Willy Wonka. We went to Mentos with a concept that turned their candy in to a game, that anyone can play, anywhere in the world.
